Convention Program

Monday, February 8

Tuesday, February 9

Wednesday February 10

Session 1

• Assessing Your Agency’s Capacity for Partnerships
   

• Building a Rock Solid Board–Executive Director Partnership
   

• Is Your Organization Member Centered?
   

• Connecting Students to the Natural World Through Our National Parks
   

• Make More Pie: Concessions and Cooperating Associations

Session 2

• Self Assessments and Organizational Reviews: A Practical and Proactive Approach to Healthy Partnerships
   

• The Power of Friends: Building and Maintaining Partnerships That Work
   

• The Case Statement Advantage
   

• Chugach Children’s Forest: Partnering with Communities to Involve Youth in Their Public Lands
   

• Dazzling Service Strategies

Session 3

• Project New Media: Evolution of the Artists in Parks Programs
   

• Reducing Your 990 Filing Headache
   

• Field Institutes in a Box: How to Launch and Grow a Successful Program
   

• Introduction to Grants Research
  Please contact the speaker at vivian@bluelotus-consulting.com to obtain session materials.
   

• Souvenirs and the Desire to Return

Session 5

• National Parks Second Century Commission
   

• The Might of the Roundtable
   

• Extra-Special Events
   

• Reaching Schools with Learning Opportunities

Our Wilderness: America’s Common Ground - Keynote by Doug Scott

Session 6

• Historic Resource Protection
   

• Roundtable on Diversity
   

• Strategies for the One Person Office
   

• Best Ideas About National Parks

Session 7

• Volunteer Coordinators Forum

Session 8

• USFS Forum and Updates
   

• Roundtable for Board Members
   

• Bridge to Tomorrow Roundtable

Session 9

• Promoting Health on Public Lands
   

• Purposeful Boards, Powerful Results
   

• Taking Control of Your Supporter Information
   

• Nonprofit Partnerships
   

• And the Winner is … Legendary Products

Session 10

• From Indifference to Advocacy
   

• Roundtable for Executive Directors
   

• Fundraising to the Next Level
   

• Partnering for Safer Waterways
   

• In-House Training? Yes, You Can!

Keynote Speakers

Monday, February 8

Tuesday, February 9

Wednesday, February 10

Ruth Coleman
Director, California State Parks
 

Joe Meade
Director, US Forest Service National Partnership Office

Shelton Johnson
Ranger, Yosemite National Park
featured in Ken Burn’s Documentary The National Parks: America's Best Idea
 View video clip

Experienceology: Eight Steps to Better Visitor Experiences
Stephanie Weaver, Experience Consultant

Sunday, February 7, 8:30 am – 4:30 pm
Registration Fee: $125 with convention or companion registration ($175 without convention registration)

Join this interactive full-day workshop to learn the eight sequential steps that make up a visitor’s experience. Explore how to use current trends and audience research to analyze visitor experience at your site. If you’re looking for ways to improve return visitation, lengthen stay times, and increase per capita spending then this is a must-attend training for you. Techniques and samples of signage and wayfinding will also be addressed. Geared towards front-line staff, management, store staff, volunteers, and board members, this workshop will increase your understanding of the relationship between attendance and great visitor experiences.

This workshop will be held at a training facility located in Old Town San Diego State Historic Park to allow participants an opportunity for hands-on learning activities and a chance to glimpse into yesteryear, as converging cultures transformed San Diego from a Mexican pueblo to an American settlement.

Participants will use the MTS Trolley, conveniently located behind the Town & Country Hotel, to get to Old Town San Diego State Historic Park. For those unable to use this form of transportation, please note it on your registration form
and other arrangements will be made for you. Registration includes fee for trolley transportation and lunch. Comfortable walking shoes are recommended.

Crystal Cove State Park Historic District Field Trip—An Innovative Partnership for Challenging Times
Ken Kramer, California State Parks
Laura Davick, Crystal Cove Alliance
John Mott, California State Parks

Sunday, February 7,  9:00 am – 5:00 pm (start loading buses at 8:30 am)
Registration Fee: $125 with convention or companion registration ($175 without convention registration)

You will be transported back to an “Oasis in Time” at this beachfront National Register Historic Site owned by California State Parks, and supported by the Crystal Cove Alliance, a cooperating association with a for-profit subsidiary concession. State Parks and Alliance staff will treat you to an educational historic tour of the last Southern California beach colony that has been restored and adapted for public use and recreation. This site includes lodging, restaurants, and a variety of educational venues. Discover strategies for how this public-private partnership is a model for excellence in managing public lands. You’ll learn about innovative revenue stream ideas for fiscal sustainability and discuss strategies for successful public land partnerships. If you are looking for new ideas on ways your nonprofit can support your public land partner through advocacy, fundraising, and educational outreach programs then you won’t want to miss out on this trip to the beach. “Cowabunga dude!”

Registration includes transportation, lunch, and entry fees. Comfortable walking shoes are vital.

Developing a Social Media Plan That Meets your Mission and Increases Revenues
Kimberlee Riley, Jefferson National Parks Association (APPL Training Corps)
Debbie Ketel, Mount Rushmore History Association (APPL Training Corps)

Time: 12:30 pm – 4:30 pm Registration Fee: $90 with convention or companion registration ($140 without convention registration

Do you know all about social media sites but don’t know exactly how they will benefit your organization or how to get started? This afternoon workshop will help you develop a social media plan which will provide educational information about your organization and mission, engage your audience, and increase your fundraising and retail revenues. Additionally, we will look at examples from nonprofit and park industry social media activities, capacity needs for social media and performance metrics. Participants are invited to bring their Wi-Fi accessible laptops and practice using social media websites after the workshop from 4:30 to 5:00 pm.

Managing Risk in Outdoor Programming CANCELLED
Alex Kosseff, Outdoor Safety Institute

Sunday, February 7, 12:30 pm – 4:30 pm
Registration Fee: $90 with convention or companion registration ($140 without convention registration)

Risk management practices in outdoor education programs have changed significantly in the past ten years. Instructor training, documented practices, field communications and vehicle transportation are among the issues that need to be proactively addressed by field schools and education programs. Participants of this afternoon workshop will leave the session with an increased understanding of effective risk management practices, skills to assess and address your program’s safety and liability issues, and sources for further information and support.

Thursday, February 11, 8:00 am – 5:00 pm (continues Friday 8:00 am – Noon)
Draft Agenda

Registration Fee: $175 with convention registration ($215 without convention registration)
Registration fee includes lunch on Thursday.

US Army Corps of Engineers Partnership Team Members The Corps’ Natural Resource Management Program is facing some significant opportunities and challenges in the coming years with such things as the American Recovery and Reinvestment of Act 2009. Many of these opportunities and challenges are suitable and prime candidates for partnerships. Now more than ever, innovation, collaboration, and community outreach will play critical roles as we encourage and cultivate partnerships to enhance our program now and into the future. We invite you to learn about the latest efforts by your peers to leverage partnership dollars and resources. Innovative partnering efforts include the use of regional foundations, novel approaches to handshake seed funds, optimal use of the Contributions, Fundraising, and Recognition Reference Guide (CFRG), and other initiatives that you can put to use at your own projects. This training is intended to benefit projects with existing partnerships as well as those starting new ones. Appropriate for Corps employees at all levels and associated partners.

Our Wilderness: America’s Common Ground
Doug Scott, Campaign for America’s Wilderness
Tuesday, February 9, 11:30 am – 1:00 pm

Registration Fee: $38 with convention or companion registration ($55 without convention registration). This event is not included with attendee registration. A limited number of tickets are available so early registration is encouraged.

Fresh off the publication of his latest book Our Wilderness: America’s Common Ground, conservationist Doug Scott will speak on the extraordinary heritage Americans share in our abundant public lands— nearly one-third of the land mass of our country. He will offer a tour of the diverse ecosystems now making up our National Wilderness Preservation System, and tell the story of how ordinary citizens who care about a wild place have succeeded in gaining this special wilderness protection.

With great foresight in 1964, Congress enacted the Wilderness Act to provide the strongest possible legal protection for select portions of the wildest, most natural of these public lands. Visitors flock to the more than 750 wilderness areas Congress has protected, for these places offer sanctuaries of solitude and quiet to hikers, anglers, photographers —all kinds of recreational uses other than those involving motorized or mechanized forms of travel. Millions more value the wilderness they see from the roadside.

One of the nation’s leading experts on the US wilderness movement, Scott has been involved in the passage of most major wilderness protection laws in the last forty-five years, including the Eastern Wilderness Areas Act (1975), Endangered American Wilderness Act (1978), Alaska National Interest Lands Conservation Act (1980), and the newest—the Omnibus Public Land Management Act (2009).

As a graduate forestry student at the University of Michigan, Scott served with Senator Gaylord Nelson on the board of the group that organized the first Earth Day in 1970. He helped shape conservation strategies at the Wilderness Society and the Sierra Club (where he served as National Conservation Director). In 1997 the Sierra Club presented Scott its highest honor, the John Muir Award.

Newcomer's Networking Event

Sunday, February 7
5:30 pm – 6:30 pm

Opening Reception

Sunday, February 7
5:30 pm – 6:30 pm

Banquet & Awards

Wednesday, February 10
6:30 pm - 9:30 pm

Is this your first APPL Convention? Then plan to attend this special welcome event to learn how to take advantage of the unique networking and professional development opportunities available to you during the convention. Meet other first-time attendees and be introduced to the APPL board and staff. Members of the APPL Training Corps will provide you with useful tips to help make the most of your first convention experience.

Join us in kicking off of the start of the 2010 APPL Partnership Convention during this celebratory outdoor evening reception. Enjoy hors d’oeuvres and a cash bar as you reconnect and network with friends and colleagues from across the country.

Registration Fee: $49 (Attendees and companions who stay at the Town and Country for at least three nights are eligible for a complimentary ticket to this event. )

Join fellow convention attendees and exhibitors for dinner and the announcement of the 2010 APPL Media Award winners as we wrap up the week. Business dress is suggested for this event. A cash bar will be available during the evening.

The APPL Media & Partnership Awards celebrate the achievements of America’s nonprofit public lands partners in publishing, product development, and programming.

Registration Fee: $55
(Attendees and companions who stay at the Town and Country for at least three nights are eligible for a complimentary ticket to this event.

Support APPL through the Combined Federal Campaign. Use identification #12051 on your CFC designation form.

Copyright ©2009 APPL
this page updated on 03/05/2010

Association of Partners for Public Lands
2401 Blueridge Avenue, Suite 303
Wheaton, Maryland 20902
301.946.9475 301.946.9478 (fax) 877.647.2775 (toll free)
appl@appl.org