GOING THE EXTRA MILE, EMBRACING THE FUTURE

2008 Exhibitor Information

Increase Sales - Learn More About the Public Lands

Industry - Network with Buy

2008 Trade Show Sold Out

To be added to our waiting list, please contact Amy Norris at norris@acmeetingevents.com or by phone at 703-433-5887.

Exhibitor Kit

• Order phone, internet and utilities through the Denver Convention Center

• Order booth accessories and exhibitor services through Freeman, APPL's decorator

All Trade Show activities will take place at the Colorado Convention Center which is a few blocks from the Adam's Mark Hotel, APPL's headquarters property.

Colorado Convention Center
700 14th Street
Denver, CO 80202
Phone: 303-228-8000

Download Exhibitor Brochure

Please note schedule changes below.

Important Dates

Registration

1. Register online

2. Registration form & contract
   (Note: may take up to two weeks to process by mail or fax)

In addition to registering your organization, all individual exhibitors must register as well. An APPL Registration code will be assigned to each registered organization, allowing them to register exhibitors and/or edit company information online until February 1, 2008. The confirmation, registration code and all Trade Show materials will be sent to the person who is designated as the Main Contact.

Those with special needs should specify them when registering for the APPL Trade Show, as well as when making hotel reservations. All convention events will take place at ADA compliant facilities.

Please check this Web site regularly, as some events on our agenda are in the process of being planned and will be announced here first!

Questions?

• Questions about registering for the APPL Trade Show - contact APPL’s Registrar at 240.379.7072 or e-mail registrar@ptfassociates.com.
• General questions about the Trade Show - contact Amy Norris, at 703.433.5887 or e-mail her at norris@acmeetingevents.com. When e-mailing, please reference the “APPL Trade Show” in the subject line.

Booth Fees

TRADE SHOW PACKAGES INCLUDES:

• 10' by 10' exhibit space divided by pipe and drape (Standard and Corner Exhibit Package)
• 6' skirted table, wastebasket and chair
• Two Exhibitor Registrations with nametags for each exhibitor to gain admittance to Trade Show Hall during set-up and show times
• Identification Sign
• Company link from the APPL Web site
• Listing of your company, show specials, author signing, demonstrations and applicable giveaways in the on-site materials
• Attendee and Trade Show Exhibitor Lists
• Opportunity to submit article to February issue of Newswire
• Award and announce door prizes at booth
• Exhibitor Sessions:
  Exhibitor Meeting, General Sessions, Buyers Forum Part 1, and Getting to Know APPL: Organization, Buyers and Influencers
• Reception on Tuesday night in the Trade Show Hall
• Continental Breakfast on Wednesday in the Trade Show Hall
• Registration for up to two clients for the Wednesday Tradeshow Pass which admits registrant to the Trade Show Hall from 11:30am – 4:00pm on Wednesday
• Wednesday lunch

Table Top Spaces
 A small number of Tabletop Exhibit Space Packages are available. These are designed for smaller or new companies. The price to exhibit is discounted and space is limited to one 6' skirted table, one chair and includes registration for one exhibitor. All exhibit material must fit on the top of the table.

Additional Passes
Organizations may purchase passes for additional exhibitors, authors, entertainers or staff for their exhibit booth ($175).

Show Schedule

* Times of these events have changed from what was published in Exhibitor Brochure above.

Booth Discounts for Vendor Support Program Contributors & APPL Members

Organizations that are Members of APPL or contribute to APPL’s Vendor Support Program (VSP) are eligible for early registration, discounts, recognition and other special offers. VSP Benefactors and Members of APPL receive a 20% discount and VSP Sponsors receive a 10% discount on entire exhibit package (discounts only apply to exhibit packages and not additional tickets). If your organization is not a VSP contributor at the time of registration, but contributes prior to February 1, 2008, an applicable discount/reimbursement will apply.

Floor Plan

Booth spaces highlighted in yellow are tentatively reserved. Booth spaces highlighted in blue are confirmed and white spaces are open. Once you have registered online, you will be able to request up to three choices for booth placement. Booth assignments and floor plan are subject to change until final confirmation in February.

Exhibitor FAQ's

Who Attends the APPL Trade Show?
Most attendees are buyers, decision makers or influencers in the purchasing process for their organization or partnering agencies, representing over 500 outlets on public lands throughout the US. Cooperating and interpretive associations must have formal agreements with government agencies to operate sales outlets in visitor centers and other facilities located on public lands. The buyers from these organizations, along with their board members and other staff decision makers, attend the APPL Trade Show to purchase new and established products and services, as well as custom items. They also utilize the APPL Trade Show to learn about new suppliers, products and services. Government agency representatives involved in approving the items cooperating and interpretive associations sell use the Trade Show to become familiar with products and services in order to request items for review to be sold at their sites.

Should Your Company Exhibit at the APPL Trade Show?
Yes, if your company offers educational products, services or theme-related merchandise that can help inform the public of America’s natural and cultural heritage. For products that have gone through the approval process, the APPL Trade Show offers one of the best selling venues available. Many exhibitors express that it is their biggest sales opportunity of the year for this market. For products or services that have not gone through the approval process, the APPL Trade Show is a good place to showcase and market your product. You will have the opportunity to meet and work with the appropriate individuals to help your organization through the approval process.

What is the Approval Process?
Although cooperating and interpretive associations make their own buying decisions they still must receive approval from their government agency partners for each item they sell on public land. Government agencies have their own selection guidelines and review process, which can take anywhere from one month to more than a year. The APPL Trade Show offers individuals that are involved in the approval and buying process the opportunity to learn about new products and services that would benefit their organization and appeal to the public. Cooperating and interpretive association buyers are loyal. Once products are approved and relationships are established, business usually continues for many years. The show then becomes a “selling” show for returning exhibitors.

For more information on this subject, make sure to attend the special session for Exhibitors, Getting to Know APPL: Organization, Buyers and Influencers on Tuesday, February 26, 2008 from  10:00 am - 11:00 am.

May I Participate in Some of the Attendee Sessions?
APPL is opening all General Session events to exhibitors, as well as, the Buyer’s Forum Session, Part 1. You may purchase tickets to attend additional sessions and special events:

• Merchandising Magic Pre-Convention Training on Sunday, February 24 from 8:30 am to 4:30 pm, lunch not included ($125)
• Day Pass for Monday allows exhibitor to attend all of the sessions and events that day ($200)
• Other special events  ($20 - $55 depending on event)

May I Invite my Local Clients to Meet me at the APPL Trade Show?
APPL is including two Wednesday Trade Show Passes in your APPL Trade Show Package. These passes are valid for the Trade Show only, from 11:30 am – 4:00 pm on Wednesday, February 27. Additional guest Trade Show Passes can be purchased for $25.00 each.

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Copyright ©2007 APPL
this page updated on 01/29/2008

APPL
2401 Blueridge Avenue, Suite 303
Wheaton, Maryland 20902
301.946.9475 301.946.9478 (fax) 877.647.2775 (toll free)
appl@appl.org