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2007 APPL Trade Show is Sold Out

The APPL Trade Show is the Premier Exhibition of Products and Services that Help Educate and Engage the Public with America’s Natural and Cultural Heritage

Exhibitor Information

The demand for this year’s Annual Convention and Trade Show is the highest, ever!  Join APPL’s attendees as they explore New Frontiers and the Next Stages of partnerships for America’s public lands. Our host city, Sacramento, brings a wealth of public land participants and expertise to the convention.  Sacramento boasts history and modern day charm.  It served as the hub for the gold rush, and was the westernmost point on the first transcontinental railroad.  Today, it is the capitol city and the City of Trees.

 As an exhibitor, you can help our buyers and agency leaders make purchase decisions that enhance the appreciation for their sites.  The convention and Trade Show are packed with opportunities to market your product; network with customers and peers; and learn about the nonprofit public lands partner industry. APPL has incorporated many exhibitor suggestions based on your feedback from last year’s show.  APPL is pleased to provide the basic exhibitor package at last year’s pricing despite increased costs to put on the show.  For the first time, exhibitors may pick their own booth space by registering online.  APPL is also offering reduced pricing for additional booth spaces.  Many exhibitors have expressed the desire to learn more about the APPL network. As a result, APPL has expanded sessions that are included in exhibitor registrations. In addition, exhibitors may purchase tickets to attend specific sessions and optional training field trips. On Tuesday, there will be special opportunities to demonstrate your products, on-stage, during the Trade Show.

Online registration for general exhibitors is still open, due to some spaces still being available.   

Top Ten Reasons to Exhibit at the 2007 Trade Show!

1. Market to buyers and members of product review teams who purchase for more than 500 outlets across the U.S.

2. Network with attendees during the trade show, special events, meals, reception and activities. 

3. Advertise your company prior to the show on APPL’s Web site, which includes your contact information, description, Web site link and show activities and specials.

4. Promote your company in APPL’s special convention issue of Newswire and in the APPL Convention Program.

5. Sell for 12 hours, 8 of which is exclusive Trade Show time. (New!)

6. Pick your own booth space by registering online.  (New!)

7. Take advantage of discounted pricing on additional booths. (New!)

8. Learn about APPL, the product approval process and selling to public lands nonprofit partners at the free exhibitor session Getting to Know APPL: Organization; Buyers and Influencers.

9. Strengthen your industry knowledge and contacts by participating in optional attendee sessions, events and educational field trip options.  (New!)

10. Registration includes daily $10 meal vouchers for Tuesday and Wednesday, Tuesday night reception, breaks, breakfast on Wednesday and a ticket to the Closing Banquet & Live Auction on Wednesday.

Tentative Convention and Trade Show Schedule*

*     This is a tentative schedule and is subject to change.
**    See the Attendee Website for more information.
***   Optional exhibitor opportunities and added fees apply.

Frequently Asked Questions about the APPL Trade Show

Who Attends the Trade Show?  Most attendees are buyers, decision makers or influencers in the purchasing process for their organizations or partnering agencies.  There are approximately 70 professional buyers, representing over 500 outlets on public lands throughout the U.S.  Buyers work for cooperating and interpretive associations that have formal agreements with government agencies to operate sales outlets in visitor centers and other facilities located on public lands. They attend the APPL trade show to purchase new and established products and services, as well as customizable items.  They also utilize the APPL Trade Show to learn about new suppliers, products and services.  Government agency representatives involved in approving the items cooperating and interpretive associations sell use the Trade Show to become familiar with products and services in order to request items for review.

Should your company exhibit at the Trade Show? Yes, if your company offers educational products, services or theme-related merchandise that can help inform the public of America’s natural and cultural heritage. For products that have gone through the approval process, the APPL Trade Show offers one of the best selling points available.  Many exhibitors express that it is their biggest sales opportunity of the year for this market.  For products or services that have not gone through the approval process, the APPL Convention and Trade Show is a good place to showcase and market your product.  You will have the opportunity to meet and work with the appropriate individuals to help your organization through the approval process.

What is the approval process?  Although cooperating and interpretive associations make their own buying decisions they still must receive approval from their government agency partners for each item they sell on public land. Government agencies have their own selection guidelines and review process, which can take anywhere from one month to more than a year. The trade show offers individuals that are involved in the approval and buying process the opportunity to learn about new products and services that would benefit their organization and appeal to the public.  Cooperating and interpretive association buyers are loyal. Once products are approved and relationships are established, business usually continues for many years. The show then becomes a “selling” show for returning exhibitors.

Besides exhibiting, what else can I do to maximize my opportunity at the show?  In addition to exhibiting, you can further market your company by becoming a VSP contributor, Convention Sponsor, donate to the Auction and demonstrate your product. Education and Networking are important components to selling to the Public Land Community.  You will meet valuable contacts and learn about the community by attending the Exhibitor Meeting, Getting to Know APPL, and social events included in your exhibitor registration fee.  You may attend optional attendee sessions and events for added opportunities.

Trade Show and Booth Services

Freeman is APPL’s official decorator for the 2007 APPL Trade Show.

Electricity, furniture, carpet, internet, phone lines, shipping and other options are available at additional charges through Freeman Convention Services.  Please note that the Trade Show hall has a concrete floor and carpeting is not included in your booth package.

Exhibitor information packet and order forms

• Exhibitor Kit PDF

• Freeman Online

You may reach Freeman Convention Services at 775-355-4600.

Trade Show Package, Events and Options

There are two basic Trade Show packages to choose from:  Standard and Tabletop.  Upgrades for additional and/or corner spaces are available for additional fees.  Special demonstrations, additional exhibitors, author or entertainer badges, attendee registration or session tickets are also available at additional costs. 

Standard Exhibit Space Package includes:  Up to 2 exhibitor registrations per booth space; 10’ by 10’ exhibit space divided by pipe and drape; 1 6’ skirted table; 2 chairs; 1 wastebasket and 1 identification sign.

Tabletop Exhibit Space Package  includes: 1 exhibitor registration per table; 1 6’ skirted table; 1 chair per exhibitor registration; 1 wastebasket and 1 identification sign. Note: Tabletops are reserved for one-person businesses, such as designers, authors, photographers, and artists. For more information on reserving a tabletop call 1.877.647.2775.

Each Exhibitor Registration includes:

• Posting of your company information and show specials to the APPL Web site.
   

• Link from the APPL Web site to your organization’s Web site.
   

• Listing of your company, show specials, author signing, demonstrations and applicable giveaways in the on-site materials.
   

• Nametag for each exhibitor to gain admittance to Trade Show Hall for set-up and show times.
   

• 2007 Convention Attendee and Trade Show Exhibitor Lists.
   

• Monday Exhibitor Sessions
  
  Exhibitor Meeting - This informative meeting will provide last minute details about the logistics of the Trade Show and allow time for questions.
  
  Getting to Know APPL: Organization, Buyers and Influencers – This session is back by popular demand and is for those interested in learning more about the nature of cooperating associations, their mission goals, and the parameters within which they operate as nonprofit partners of public lands management agencies. This year’s session will also incorporate information on who are the APPL buyers.
   

•  Tuesday and Wednesday Meals
  
  Two $10 certificates to be used Tuesday and Wednesday at the Food and Beverage Concessions in the Trade Show Hall.
   Reception on Tuesday night in the Trade Show Hall
  
  Continental Breakfast on Wednesday in the Trade Show Hall
  
  Closing Banquet and Live Auction –You will have the opportunity to bid and purchase trips, baskets and other goodies to support the APPL Education and Scholarship Fund. 

Optional Upgrades for additional fees include additional booth space packages, corner booth upgrades, additional exhibitor registration fees, daily guest registration fees and special product demonstration opportunities during the Trade Show.

Optional Events and Activities include:

• Sunday Night Opening Reception – Celebrate the beginning of the convention with attendees at one of Sacramento’s favorite sites, The California State Railroad Museum.
   

• Monday Night Awards Ceremony and Dessert Reception – Join the APPL Board as they announce and present awards to the Media and Partnership Winners for their distinctive achievements.
   

• Convention Sessions – For the first time, APPL is opening general sessions and concurrent sessions to their exhibitors for an additional fee.  For a list of the sessions please see the agenda online, which will be posted in November, 2006.
   

• One-Day Educational Field Trips will be held on Sunday.

Promotional Discounts

APPL Vendor Support Program (VSP) Discount – Benefactors receive a 20% discount and Sponsors receive a 10% discount off their booth purchase and upgrades (does not apply to additional exhibitor or optional event fees).  You will receive the promotion code after you sign up for the VSP Program.  Online registration will open first to Benefactors then to Sponsors, and then to the general public. For optimal booth selection contribute to VSP today! For additional information visit our Vendors Page or call Nancy Kotz at 301-946-9475, ext 24.

APPL Member Discount – Members receive a 20% discount. A separate email has been sent to APPL members with this promotional code.

To view the current floor plan and list of exhibitors click on the link above.  DO NOT CLICK ON A BOOTH OR THE SYSTEM WILL REGISTER YOU FOR THAT BOOTH. Once you are ready to purchase a booth please use the link provided in the section below to register.  Note:  Booths 703 and 704 are not for sale.  This area is reserved for an Express Beverage Station.

Registration & Payment - 2007 APPL Trade Show is Sold Out

Registration for APPL's 2007 Trade Show is now closed. Please contact our Trade Show Manager, Amy Norris (norris@acmeetingevents.com or 703-433-5887), if you have questions or need additional information.

Trade Show Contract

2007 APPL Trade Show Contract

Questions?

If you have any questions about the APPL Trade Show contact APPL’s meeting planner, Amy Norris, at 703-433-5887. 

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For additional Convention information call 1.877.647.APPL (2775)