 APPL Trade ShowMarch 7-10, 2005
Exhibitor Information
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2005 APPL Trade Show Floor Plan All booths are sold out!
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The APPL Annual Trade Show is the premier exhibition of products about America’s natural and cultural history and its public lands. Trade Show exhibitors enjoy one-stop selling to buyers from across the U.S., including Hawaii, Alaska, and the Territories. Their products become familiar to members of product review teams from many government agencies. By providing high quality products and services for the American public, exhibitors help to further the mission of APPL and its members – education and stewardship for America’s public lands. Click on one of the links below to learn more about who the buyers are and how to register to be an exhibitor. |
How are government agencies involved? Which
are represented?
Who are the buyers?
What’s the approval process? Is it worth the
trouble?
Comments from previous exhibitors
Contribute to the APPL Vendor Support
Program. |
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How are government agencies involved? Which
are represented? Government partners approve products sold by cooperating and interpretive associations. APPL works with the National Park Service, U.S. Fish and Wildlife Service, Bureau of Land Management, USDA Forest Service, Bureau of Reclamation, U.S. Army Corps of Engineers, the U.S. Geological Survey, and some state agencies. Many government agency representatives attend the Trade Show to become familiar with products and services. Who are the buyers at the APPL Trade Show? Most APPL Annual Trade Show buyers are senior staff members of cooperating and interpretive associations. These are nonprofit organizations that have formal agreements to operate sales outlets in visitor centers and other facilities serving public lands. They are educated, targeted buyers looking for new and established products and services, as well as for exhibitors who will produce custom items. But remember, buyers are not the only people to see at the APPL show! Most buyers can only purchase items that have gone through the “approval process”. A list of our member organizations can be viewed from the “About Our Members” section of the APPL homepage. What do exhibitors need to know about the approval process? Each cooperating or interpretive association makes its own buying decisions. Each government agency with whom they partner has its own review processes and selection guidelines. As a general rule, items sold in association sales outlets must pass through a review committee and be approved by the government agency. The review process can take anywhere from one month to more than six months. For this reason, the APPL Annual Trade Show tends to be a “preview” show for new exhibitors. Once an item is approved for sale, orders are repeated yearly. For returning exhibitors, the show is a “selling” show. Is the approval process worth the trouble? Yes!!! Cooperating and interpretive association buyers are loyal. Once products are approved and relationships are established, business usually continues for many years. Comments from previous Trade Show Exhibitors
“This is one of the most organized and gracious trade shows I’ve ever been
to, there isn’t much room for improvement.” - Chronicle Books
“This was our first time here. We received more orders than expected and
made contact with a lot of new buyers.” - Princeton University Press
“They [APPL staff] were great answering my questions as a first time
attendee.” – Deborah Reade
“Great networking in addition to very nice people” – Anne M. Tisdell
“… Show seemed very well organized, all staff were extremely responsive,
helpful, and professional.” – Leave No Trace
“Our favorite show – fits our market.” – Double Decker PressAPPL VENDOR SUPPORT PROGRAM The Vendor Support Program, initiated in 1997, recognizes the important role of APPL in bringing together the individuals and companies involved in producing, selecting, purchasing, and merchandising high-quality interpretive materials for association sales areas. Corporate Sponsors at $250 and Corporate Benefactors at $750 receive various benefits to assist in reaching APPL members. In addition to subscriptions to APPL publications, sponsors and benefactors receive APPL membership labels for promotional use, product announcements in APPL's Newswire, guaranteed booth space for annual trade shows, early registration discounts, and published recognition of their support. Plus, they have the satisfaction of knowing that they are contributing to the programs and services of APPL. Vendor Support Program Enrollment Form (in PDF Format) |
Last Updated Wednesday November 19, 2008
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For additional information about our 2005 Conference
- Contact Sue Husch 877.647.2775 (Mountain Time) or shusch@appl.org |